Excélsior
Surfing Digital: Turning Traditional Businesses into Exponential Innovators
Original title: Surfing Digital: Transformando Negocios Tradicionales en Innovadores Exponenciales
First published in Excélsior on May 20, 2021.
Written by Redacción Excélsior. This page is a summary. The full text is at the original.
The English on this page is a translation by Surfing Digital. The original is in Spanish.
Excélsior reported on Surfing Digital as it was in 2021: a gamified program that helped traditional organizations move toward digital and exponential business models, starting from their purpose. The project was presented by Edwin Moreno from Mexico, Ana Belén Ávila from Ecuador and Marlin Muguerza from Peru, using innovation methods from communities such as Singularity University and Purpose Alliance.
Key points
- The program worked through sprints that set challenges for teams inside organizations.
- It offered an online readiness test on its website.
- Surfing Digital has since changed focus; today it is an AI studio. This note describes the earlier program.
The original is the source. If this page and the original differ, the original is right.