AI and Innovation Workshops
Your team learns AI by solving a real challenge from your business.
Custom 2 to 4 hour workshops for leaders and teams at mid-size companies. You leave with an initiative in motion and a method to follow it through.
Free call. Individual or team. In person or remote.
Led by Edwin Moreno Marún
- TEDx speaker (opens in a new tab)
- Forbes Mexico columnist (50+ articles) (opens in a new tab)
- Instructor, Universidad Anáhuac (Coursera (opens in a new tab), edX (opens in a new tab))
- Singularity University Executive Program
Your team has already tried AI. The next step is turning it into results.
Everyone uses it their own way, with no clear challenge and no way to measure. In one session we focus your team on a single challenge and work it with AI from start to finish.
How it works
From a first call to results you can measure.
- 01
20 minute call
You tell me about your business, your team and the challenge that matters most. If there is a fit, I design the workshop for you.
- 02
2 to 4 hour workshop
Your team learns to use AI by working on that challenge, with innovation and focus methods to decide what comes next.
- 03
Follow-up
The initiatives worth pursuing move into a platform where you see progress, cost and result for each one.
The workshop
Learning by doing, like surfing.
Nobody learns to surf from slides. Here each person uses AI on their own work from the first block.
How the session runs
Pick the wave
We define the challenge or opportunity and how it is measured.
Practice with AI
Everyone works the challenge with AI tools, guided.
Prioritize
With innovation methods we choose the initiatives with most potential.
Commit
Every initiative leaves with an owner, a metric and a next step.
Two formats
2 hour session
For one person or a small team. One challenge, start to finish.
- Tailored to your industry
- In person or remote
- Individual or team
4 hour session
For teams. More practice and more prioritized initiatives.
- Tailored to your industry
- In person or remote
- Individual or team
What you take home.
A real business challenge worked with AI
A team that knows how to use the tools on their own work
Prioritized initiatives, each with an owner and a metric
A follow-up plan for the ones worth pursuing
Follow-up
Good ideas should not stay in the workshop.
Every important initiative lives in a tracking platform: what it costs, what sales or savings it generates and what comes next. Every quarter you get a report.
With judgment and governance: a person on your team approves what matters.
Initiatives
This quarter
| Initiative | Status | Sales or savings |
|---|---|---|
| Quote follow-up | Scaling | |
| Replies to customers | In progress | |
| Weekly operations report | In progress | |
| Campaign content | In pilot |
Our method, PSIGA: clear purpose, applied AI and governance from day one.
Who leads it
Edwin Moreno Marún
He founded Surfing Digital in 2015. He directs and teaches Universidad Anáhuac's course "Impacto de la IA en la Innovación de Negocios" (The Impact of AI on Business Innovation) on Coursera and edX, is a TEDx speaker and has published more than 50 articles in Forbes México. He works from Mexico City, in Spanish and English.
- 2012Singularity University Executive Program
- 2015Founded Surfing Digital
- 50+Articles in Forbes Mexico
Free online course
More than 5,000 people have enrolled in Edwin's course.
"Impacto de la IA en la Innovación de Negocios" is a Universidad Anáhuac course on the impact of AI on business innovation. Edwin teaches it in Spanish on Coursera and edX, and enrollment is free.
The person who teaches that course facilitates your workshop.
5,005people enrolled across both platforms
Coursera
2,456 enrolled
4.6 out of 5 · 36 reviews
See the course on Coursera opens in a new tabedX
2,549 enrolled
4.4 out of 5 · 13 reviews
See the course on edX opens in a new tab
Public figures from each platform as of November 13, 2026.
Questions about the workshop
Leaders and teams at mid-size companies. It can be individual or for a group.
Both options. We define it on the call.
It depends on the format and the size of the team. You get a proposal after the 20 minute call.
If you want, the important initiatives move into platform follow-up, with quarterly reports.
Tell me your business challenge.
20 minutes, free and without commitment. If there is a fit, I design the workshop for your team.